I've verified the 77-inch LG OLED C3's price is at its lowest ever using the independent site CamelCamelCamel, which doesn't have much data as this TV is just so new at this monster size.

LG OLED evo Gallery Edition G2 55'' 4K Smart TV: £2,399.98 ... for wall mounting and the 55-inch screen size fills a whole room, although 65-inch, 77-inch and 83-inch sizes are available ...

LG has announced the U.S. launch of its Signature ... Let’s be transparent here: This set is seriously expensive. But if you want a 77-inch 4K smart TV that won’t block natural light or ...