Paris Hilton will match donations to the Pasadena Humane Society through Sunday evening as part of her monthlong birthday celebrations, hopeful that they can continue to meet the challenges posed by the aftermath of the Eaton Fire.

Hilton hotel heiress Paris Hilton is matching donations of up to $60,000 at the Pasadena Humane Center through Sunday after the shelter was inundated with arrivals in the wake of the Eaton Fire.

The 44-year-old hotel heiress, businesswoman and media personality is a longtime animal lover who used her online influence to help reunite Dopey, a cat found in Altadena shortly after the fire