LG and Samsung have both announced their 2025 smart TVs at CES this weekend, and some of them will include access to Microsoft’s Copilot AI assistant. Both TV manufacturers are chasing the artificial intelligence hype train with dedicated AI sections on their smart TVs that include a shortcut to a Copilot web app.

Specifically, the new tech seen on its latest models, which includes the fabled flagship Samsung S95F, will be able to go “30 per cent brighter” than previous versions. This means that in theory they could go up to 4000 nits in certain situations.

At CES, Copilot is making its way to your living room with LG and Samsung adding it to their TVs. LG mentions the Copilot integration in its 2025 OLED evo lineup announcement. The TVs will be "powered by AI-driven personalization [to offer] a customized experience tailored to each user,