Through the journey of a determined Clydesdale foal, the spot during Super Bowl LIX will acknowledge the “grit, resilience and dedication that make up the American spirit,” Kristina Punwani, head of marketing at Budweiser USA, told Marketing Daily.

Punwani: The Clydesdales have become synonymous with the Big Game and have appeared in more than 47 Super Bowl commercials. Every year, fans ask if they are coming back to the Super Bowl, and we are thrilled to deliver on that this year. The Clydesdales are our own celebrities. Marketing Daily: What was the inspiration behind using a foal?

In a press release, company described the ad: “Back with a heartfelt story that showcases the grit, resilience and dedication of the brand that has been delivering for its consumers since 1876, the commercial will air nationally on Budweiser’s digital channels and in select markets during the game’s broadcast.”