ai apple intelligence

Apple iPhone Sales Shrink Slightly

Apple's iPhone sales during the holiday season slipped despite a highly anticipated AI rollout

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to the trendsetting company’s effort to catch up to the rest of Big Tech in the race to bring artificial intelligence to the masses.

BBC on MSN · 44m

Apple iPhone sales dip despite AI rollout

Sales of Apple iPhones dropped the end of last year, as the tech firm's roll out of new artificial intelligence (AI) features was met with a lukewarm response. Chief executive Tim Cook said the new features helped to drive stronger sales in the countries where they were available, such as the US.

Reuters on MSN · 16m

Apple shares rise after positive sales outlook signals iPhone recovery

Apple shares rose in after-market trading on Thursday after the company forecast higher sales than Wall Street expected, a sign the company expects iPhone sales to recover as it rolls out artificial intelligence features.

Apple, iOS

ZDNet · 3d

Apple releases iOS 18.3 with AI-powered Apple Intelligence on by default

Apple has kicked off iOS 18.3, iPadOS 18.3, and MacOS 15.3 with one significant change affecting AI. Since its debut, Apple Intelligence has required the extra step of actually turning it on or opting in. But with the new versions, Apple's AI feature is enabled by default for eliglble devices.

The Verge · 4h

Three months with Apple Intelligence

Apple Intelligence’s first set of features included tools we’re pretty familiar with, like glowing gradients to indicate the presence of AI, the ability to change the tone of an email, and a photo clean-up tool that lets AI eliminate distractions.

Gizmodo · 2d

Apple’s Next Big iOS Update Will Turn on Apple Intelligence, Whether You Want It or Not

Fortunately, it's super easy to turn off, but it goes to show that Apple Intelligence is here to stay in the walled garden.

41m

Apple Seeing iPhone Strength in Markets With AI

Apple Intelligence isn't available everywhere, but iPhone demand is stronger where the software is live, says CEO Tim Cook.

1hon MSN

Apple reports best-ever earnings even as iPhone revenue slips

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

1hon MSN

The lack of Apple Intelligence in some regions is impacting sales

Apple's latest iPhones are flying off the shelves in some markets, and not in others. Apple CEO Tim Cook says this all comes down to where Apple Intelligence is available, and where it isn't.

3don MSN

Apple is well-positioned as DeepSeek threatens AI giants, analysts say

Apple could benefit from China's DeepSeek, which appears to deliver cheaper AI models. Its competitors have already spent big ...

DeepSeek’s AI breakthrough may actually benefit Apple Intelligence

The AI tech DeepSeek used to train its reasoning model might be just what Apple needs for major Apple Intelligence ...

Apple's AI ethics doubted by scaremongering shareholder proposal

Apple could be forced to detail more of its AI activity, after a proposal asks shareholders to expose whether Apple is truly ...

1don MSN

AI Comes to the Apple Orchard—From Pollinating to Picking

Researchers are developing robots that promise to automate a process that has always relied on human workers—and bees.

Apple’s holiday-quarter sales likely dented by AI delays, Chinese competition

Apple is expected to report tepid quarterly revenue growth on Thursday as its slow roll-out of artificial intelligence ...

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