JCPenney has been a trusted shopping destination for style, quality, and value since 1902. From fashion and home decor to beauty and accessories, our Whitehall, PA location offers a wide selection of products to fit every lifestyle and budget. Shop our exclusive brands such as St. John s Bay, Liz Claiborne, Arizona, and Okie Dokie to bring comfort, style, and everyday value to you and your family.