When it comes to quality automobiles in San Diego County, one name has topped the list for over 30 years - Hoehn Motors. The Hoehn family has been in the car business since 1938 with the original Hoehn Chevrolet, founded by Theodore W. Hoehn. The company, headquartered in Memphis, Tennessee was transferred to Theodore W. "Bill" Hoehn, Junior. After moving to La Jolla, California for what turned out to be a short-lived retirement, Bill founded Hoehn Motors in Carlsbad in 1975. Bill's two sons Bill and Bob now own the business. Today, the family is proud to say that there is a fourth generation of Hoehn car dealers working in the business: Ted, Jo Hannah, and Susanah Hoehn.